Is Print Advertising dead?
The age of the internet, social media and digital technology has led many to believe print will die.
Many brands and businesses have rightly shifted their marketing efforts to digital platforms due to their potential for greater exposure.
So is print advertising dead?
We don’t think so. Here’s why.
Ad samples shown are print ads by various brands. Print is tangible. Print is physical. Magazines and newspapers can stay in houses or offices for months or years, while online ads can disappear instantaneously.
Creates Credibility – Print advertising is familiar to every audience and seems to possess a higher legitimacy and trustworthiness.
Boosts Branding – Print advertising is a powerful way to strengthen the identity of a brand. Your logo on paper leaves a stronger impression on the consumer’s mind.
Target Marketing – Placing ads in publications such as speciality magazines can effectively reach niche audiences that may be more difficult to target online.
More Engaging – Research shows that audiences are often more engaged when reading print than online material because people usually only scan or skim through web-based text.
Draws Distinction – Saturated digital advertising has had the unlikely benefit of reducing the clutter in print publications which allows ads to stand out much more.
“Online advertising is increasingly only a fraction of what is being lost from print advertising, and it is under constant pressure.” Rupert Murdoch
QR Codes bridge the gap between print and the web. The best way to market your business is to utilise as many channels as possible to reach every corner of your target demographic; this should include print.
Do you think print is dead?